2017-10-03T21:19:00ZThe Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships so we may get a share of the revenue from your purchase.
As a consumer, it's easy to fall prey to confident and pretty marketing claims, and this is no less true than during Breast Cancer Awareness Month. When you see a splash of pink or a pink ribbon, you might assume you'll be helping breast cancer prevention efforts in some way by buying the product, so you throw it in your cart and move on. But if you really do care about the most common cancer affecting women worldwide, you should reconsider this behavior.
Breast Cancer Action, a watchdog activist organization whose mission is to achieve health justice for all women at risk of and living with breast cancer, came up with four questions you should ask yourself before you buy pink:
If the company is not being specific in where the money is going and how it's helping breast cancer prevention efforts, beware. It could just be fluffy marketing that only has sales dollars in mind.
Rest assured the following companies are putting their money where their mouth is:
Aerie
100% of sales from Aerie's limited-edition Aerie Supports tees go to Bright Pink, a non-profit that promotes breast and ovarian health education through workshops, lectures, outreach groups, and peer support.
Get the Aerie Supports Tee in White here
Get the Aerie Supports Tee in Medium Heather here
Athleta
12% of profits from sales of the Empower Bra, a post-mastectomy sports bra made especially for survivors, and the Power of She Bra will be donated to Recovery on Water (ROW), an organization for breast cancer survivors who channel their strength into the sport of rowing.
Get the Empower Bra here
Get the Power of She Bra here
NFL Shop
100% of the NFL's proceeds from Pink product sales go to the American Cancer Society, which funds and conducts cancer research.
Shop the Breast Cancer Awareness Gear collection
Alex and Ani
Alex and Ani will donate 20% of the purchase price from each St. Agatha charm sold, with a minimum donation of $10,000, to the Breast Cancer Research Foundation, whose mission is to prevent and cure breast cancer by advancing the world's most promising research.
Get the St. Agatha Charm Bracelet here
La Mer
For every purchase of this lip treatment, La Mer will donate $10 to the Breast Cancer Research Foundation.
Get the La Mer Breast Cancer Awareness Lip Balm here
Ulta
Ulta Beauty will donate 50% of purchases from the Ulta Beauty BCRF Collection and 100% of purchases from a Cut for a Cause event to the Breast Cancer Research Foundation.
Shop the BCRF Collection
The Bouqs Company
20% of the purchase price from The Bouqs' Pink Collection bouquets will be donated to The Pink Agenda, a non-profit that is partnered with the Breast Cancer Research Foundation and raises money for breast cancer research and care through fundraisers and events.
In addition, if you share your Stories of Strength or pink Bouq on social media with #Pinklove and the company will donate $1 for each post to The Pink Agenda.
Shop the Pink Collection
S'well
For every bottle purchased, S'well will donate $19 to the Breast Cancer Research Foundation.
Get the S'well Breast Cancer Awareness Karma in Bloom Bottle here
Missoni
100% of gross revenue generated from sales of the Key to the Cure T-shirts sold will be allocated equally among 12 cancer research organizations nationwide, including Rethink Breast Cancer, and Transition to Betterness.
Get the Missoni Key to the Cure Tee here
GlassesUSA.com
GlassesUSA.com will donate 10% of the revenue from its pink glasses collection during the month of October to the Susan G. Komen Foundation, the world’s largest nonprofit source of funding for the fight against breast cancer.
Shop the Pink Glasses collection
New Balance
New Balance will donate 5% of the suggested retail price of sales from the Lace Up for the Cure Collection with a guaranteed minimum donation of $500,000 to the Susan G. Komen Foundation. The collection is available year-round.
Shop the Lace Up for the Cure collection
Morning Lavender
From now until October 31, 20% of proceeds from the sale of the dress above and an off-the-shoulder button blouse will go to the Young Survival Coalition, an organization dedicated to the critical issues unique to young women who are diagnosed with breast cancer.
Get the Fleur Blush Pink Lace Midi Dress here
Get the Alexandra Light Peach Off the Shoulder Button Blouse here
Beauty Bakerie
From now until October 31, 10% of all proceeds from select Pink beauty products will be donated to Look Good Feel Better, a organization that teaches beauty techniques to people with cancer to help them manage the appearance-related side effects of cancer treatment. These products will also be 20% off.
Shop the Pink collection
Connie Chen Connie Chen is a former senior reporter on the Insider Reviews team, where she led coverage of home textiles, home entertaining, and food and drink. While at Insider, she specialized in all the things that enhance life at home, from the most comfortable bed sheets and fluffy pillows to cool online wine clubs and bartender-approved cocktail shakers. She combined rigorous testing methods, conversations with professionals, and active knowledge of the home and kitchen space to help readers get the most out of their money. When she's not changing duvet covers or washing towels twice a day for articles, she loves talking about and trying the newest snacks, drinks, and food gifts. You can see more of her testing process and other behind-the-scenes of being a product journalist on her Instagram @connayreviews. Connie joined Insider Reviews as an early member in 2017 and has also reported on products and services in the style, tech, fitness, travel, and e-learning spaces, with a particular interest and expertise in emerging startups. She has represented the team at CES and moderated panels on media business and the future of retail. Connie graduated from UC Berkeley with degrees in media studies and business administration, which help inform her perspective on and coverage of industry trends, as well as the competitive e-commerce landscape at large. Read some of her work: The 4 best cocktail shakers in 2021 The 7 best women's bathrobes in 2021 The 5 best wine openers and corkscrews we tested in 2021 The 5 best bed sheets we tested in 2021 The 5 best cordless vacuums we tested in 2021 12 direct-to-consumer kitchen startups that are changing the way we shop for cookware and knives 8 tableware startups changing the way we shop for dishes Even chefs experience cooking burnout — here's how they get re-inspired in the kitchen How businesses create successful virtual experiences 50 cookbooks from famous restaurants across the US that will help you recreate their best dishes at home Learn more about how our team of experts tests and reviews products at Insider here. Learn more about how we test kitchen products. Read more Read lessYou can purchase logo and accolade licensing to this story here.
Disclosure: Written and researched by the Insider Reviews team. We highlight products and services you might find interesting. If you buy them, we may get a small share of the revenue from the sale from our partners. We may receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising team. We welcome your feedback. Email us at reviews@businessinsider.com.
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